Category: Mobile

Mobile Updates Part II – The iPhone Edition

It’s been only three weeks since I got my iPhone. There are many things that I wish it did better, but despite those items, I couldn’t be happier.

The iPhone is a mobile device in the truest sense of the word. It is a joy to use. The iPhone truly lets you see what is possible with an Internet connection that is available to you 24/7 no matter where you are.

I follow the news about the iPhone not simply because I own one, but also because I believe the usage patterns of the iPhone are much more typical of what we are going to see in the future of the mobile web than if we look at the past usage of mobile devices. Trying to draw conclusions about the future of mobile devices by looking at statistics before the iPhone is like trying to draw conclusions about the future of web browsers by looking at the usage of gopher after Mosiac had been released.

Here are some recent updates on the iPhone that are of interest:

  • iPhone browsing marketshare closes in on .1% — This doesn’t seem like a lot, but it is amazing for only being available for five months. In addition, Windows Mobile which has several times the number of devices in the world, but only represents 66% of the browser share of the iPhone. This is the difference between the web done well on a mobile device (iPhone) and done poorly (Windows Mobile). Too often people draw conclusions from the poor implementations that people don’t really use the Internet on their mobile devices. In truth, people don’t use them because they don’t measure up.
  • iPhone Q3 US sales top all Windows Mobile smartphones — More iPhones were sold in Q3 than any other smart phone than the blackberry.
  • iPhone Tops Google’s List of Fastest Growing Search Terms in 2007 — This shows the interest in the iPhone is wide spread. It truly has mass market appeal. People have taken notice.

3.3 billion mobile devices = half the planet

(Cross-posted at http://www.cloudfour.com/21/33-billion-mobile-devices-half-the-planet/)

I wrote recently about how the number of mobile devices dwarfs all other media and how this staggering this statistic is. A recent study puts the number of mobile devices at 3.3 billion, up from the previous number of 2.7 billion. That is one mobile device for half of the world’s population.

Tomi T Ahonen provides some context on these new numbers:

  • Growth is accelerating, not slowing down as many predicted
  • 3.3 billion is the number of devices, not the number of people. Many people have more than one phone. Italy has a 140% subscriber rate. The number of people using mobile devices is 2.55 billion which means there is still room to grow.

Much like Tomi’s previous article, the real perspective comes from his comparison of the number of mobile devices (3.3 billion) to things we take for granted. For example. there are only 1.5 billion people in the world who have credit cards.

Mobile Updates Part I

Some significant mobile updates over the past few weeks:

I’m a Zero

I got very excited today over the news via Truemors that Google is going to start offering location-based services using cell towers to determine the location.

According to the news reports, you press zero on your mobile phone while using Google Maps to find your approximate location using cell towers. The iPhone lacks GPS so this new service sounds like a winner.

Except you can’t press zero on your iPhone. There is no zero key to press. There are no keys at all on the iPhone.

Here is where my foolishness comes in. I decided to use Google Maps on my iPhone and search for zero. Amazingly, it worked. It put a dot on the map just a few blocks from my house.

I couldn’t wait to share my discovery with my coworkers. It was only when one of them said searching for zero returned a location in South Carolina that I realized the error.

Turns out there is a business near our house with the name “0 1 All Day 24 Hour 1 Locksmith.” Searching for zero didn’t find my current location. My current location just happens to be near the top result starting with a zero.

And that’s how I ended up being today’s zero.

Mirroring the Past

“There was a day when Web development was in a sad state of affairs. The majority of developers laughed at JavaScript, and were focusing on a killer new server-side web framework, or a new ORM library. The consensus was that that browser was dumb. The modern TN3270 if you will…

…We finally feel that the time has come for mobile phones to be the major device that users have for accessing their data and getting things done. You only have to travel around the world to see that already happening. Now, with the iPhone, a decent Java system, and more, we see the toolkits that will allow developers to build fantastic applications on the phone.”

Source: Devphone.com

gPhone = Open Handset Alliance

The gPhone isn’t a Google phone. Instead, it is the formation of an alliance to develop an open platform for mobile devices.

The new consortium is called the Open Handset Alliance. The Alliance is formed around the Android platform that Google has contributed to the Alliance. Andy Rubin, Google’s Director of Mobile Platforms, describes Android as:

The first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications — all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation.

If this is true–and the devil is in the definition of “open” as it always is–this could be a substantial development for mobile devices.

UPDATE: According the Open Handset Alliance FAQs, the platform will be released under Apache v2 Open Source License. The code will have a publicly accessible repository. It sounds very open thus far.

Last summer at Web Visions, I had an extended conversation with Kinan Sweidan of Ximda who had presented on determining location using mobile devices. During the conversation, Kinan talked about how difficult it was to develop on mobile devices.

The primary problem seemed to be carriers who don’t see their phones as a platform for other development. Handset manufacturers are beholden to the carriers because their hardware and software are useless if the companies like Verizon and AT&T decide not to allow the phone on their network.

The economics also favor the carriers because the cost of developing a phone is higher than most consumers will pay which is why the cost of the hardware is often underwritten by signing contracts that lock in services. Apple is rumored to receive another $432 from AT&T for every iPhone that is sells.

With this as context, it is possible to see why the Open Handset Alliance could be a game changer:

  1. The price of developing new hardware will presumably decrease because of an open and shared development of the OS. A decrease in handset costs will loosen the hold carriers have on phone manufacturers by decreasing the need for underwriting of phone costs. This does not decrease their stranglehold on their networks. Legislation would be required for change that dynamic.
  2. The combination of Android and Apple’s recent decision to release an SDK may mark a turning point in the understanding that the value of mobile devices will increase as they open up to outside developers.

If the second point has actually come to pass–if in the last few months the mobile industry has woken up to the realization that their future is dependent on becoming a platform for a wide variety of developers–then things will get very interesting very quickly.

The possibilities for mobile devices are astounding. 2008 is shaping up to be a very big year for mobile.

Mobile Dominates Social Media

With all of the buzz this week about Google’s Open Social, everyone’s attention is focused on the web-based social networks and missing the impact of mobile technology on social media. Per usual, the Communities Dominate Brands blog is ahead of the game on this one.

In Tomi T Ahonen’s latest post on Communities Dominate Brands, Tomi points out that:

Informa’s latest Mobile Industry Outlook report for 2007 reveals that yes, mobile social networking services did continue their dramatic growth for the past 12 months, and are already worth over 5 billion dollars in 2007.

$5 billion dollars! This again dwarves the revenue associated with web-based social networks. Tomi’s post echoes one of his posts from a year ago where he put the then $3.45 billion in mobile social networking in perspective:

3.45 Billion dollars this year! Wow. A bit of context. All of iTunes revenues last year were about 400 million dollars. TV-interactivity (voting for Big Brother, Survivor Island, Pop Idol etc) were worth 900 million dollars. Internet gaming revenues, all multiplayer games etc, were worth 1.9 billion dollars. All internet adult site revenues were worth 2.5 billion dollars in 2005… Oh, just to be clear – that mobile digital content revenue is more than all (non-mobile phone based) online social networking revenues combined. In only two years, the mobile side of digital communities has shot ahead of the online world. Amazing!

There you go. If you weren’t previously convinced that mobile is the next big thing, it’s hard to dispute the fact that today’s big thing–social networks–is already bigger on mobile devices than on PCs.

Is the Mobile Web Finally Set to Take Off?

Read/WriteWeb asks readers, “Is the mobile web (or, rather, using mobile devices to access the web) finally coming of age?”

In a word: Yes.

For more details, on why:

The real question is when will it take off. Are we looking at a 6 to 9 month or a 12 to 15 month horizon before the groundswell takes off.

Web Analytics guru Eric Peterson recently came to a similar conclusion about the mobile web. I think Eric nailed it when he said that the coming mobile web is probably less like a wave and more like a incoming Tsunami.

Great iPhone Development Resources

I’ve been collecting a series of iPhone development articles that may be of interest.

First, Craig Hockenberry has written some great stuff on Furbo.org as well as articles for A List Apart. It seems like it is likely worth subscribing to his Furbo.org site if you are interested in iPhone development. Some of the articles of interest are:

  • Benchmarking in Your Pants An exhaustive testing that shows javascript executes 80 times slower on an iPhone and why this would be much faster with a native SDK instead of a Safari-based SDK
  • Part I and Part II of his A List Apart series called “Put Your Content in My Pocket.” These articles focus on the basics of building content for iPhones.
  • One Line of Code How to make your site look better on an iPhone with only one line of code.
  • Hacking Quicker How to speed up ssh and other services to make hacking the iPhone faster
  • What the iPhone Specs Don’t Tell You Things like the CPU speed

As you can tell, Craig has a ton of great information. He’s been a one-man iPhone publishing house. Some other good resources are:

Amazon Sees Mobile Web as Opportunity

Amazon recently shut TXTReview out of their e-commerce web services. TXTReview provides book and movie reviews via test messaging on mobile devices.

The interesting thing about this story is the clarification that Amazon gave for why they had stopped allowing TXTReview to use their APIs:

We do limit access by some mobile-focused companies to just that service. Its says in our license agreement for that service that developers must first get permission from Amazon Web Services prior to using Amazon ECS in connection with any handheld, mobile, or mobile phone application (see 5.1.4 here) . The reason is that it’s very early days in the mobile space and Amazon.com is still thinking through how to best serve customers who want to use mobile devices to shop on Amazon.com. At this point, we’re being cautious about exposing our catalog data for use in the mobile space.

So unlike most people who take mobile devices for granted, Amazon believes the mobile space is in its infancy. They see opportunity there and are being cautious to not lock themselves in. They see so much possibility there, that they’ve codified this perspective in their terms of service.

This shows more foresight than most companies have on where technology is going and is further evidence that the mobile web is likely to take off in the near future.