First, Wednesday was my birthday which explains why I’ve been too busy to see Brian’s post until now. So Brian, thank you for the birthday present.
Second, Brian has written two blog posts recently that really stand out:
- Social Media is About Sociology Not Technology
There are many good points in this, but my favorite quote is:
The conversations that drive and define Social Media require a genuine and participatory approach. Just because you have the latest tools to reach people, or have played around with them, doesn’t mean you can throw the same old marketing at them.
- Crisis Communications 2.0 – The Skype is Falling
This is a great examination of the differences between the way Skype and Zoomer responded to recent outages.
The second article is particularly fascinating to me. While I’ve spent most of my professional career in web site development, my degree was in Journalism with an emphasis on Pubic Relations.
I selected Public Relations because I believed in Public Relations theory in its purest form which is the belief that PR both tells the public the view point of an organization and also helps an organization understand the viewpoint of the public.
A few years ago, I noticed that the geeks and nerds were intuitively grokking, practicing and evangelizing the pure form of public relations. However, most public relations professionals were still trying to control the message and avoided engaging in true conversations.
This is why I follow the work of people like Brian Solis and Steve Rubel. These voices are the ones that can help public relations professionals understand not only the technology that is impacting their lives, but as Brian puts it, the sociological changes that PR practitioners must embrace for PR to continue to be relevant and effective.
If you are interested, here are some more articles on the challenges that public relations faces:
- Is Public Relations Ready for Discontinous Change? by Richard Edelman
- A Call to Action by Steve Rubel
- Blog Crisis Communication by Steve Rubel
- Social Media Press Release by Edelman
- Building a Bridge Between Your Story, Bloggers, and People – Part I by Brian Solis
Thank you again Brian for your link love and the kind words. It’s nice to be recognized by a blogger whose ideas I’ve enjoyed reading.