German Interview with Google’s Eric Schmidt

Google CEO Eric Schmidt sat down with the Frantfurter Allgemeine (FAZ.net) to discuss things mobile and social networks among other things.

On mobile:

Just take the success of the iPhone: It has the first really powerful web browser on a mobile device – and many more are still coming. Nokia has one coming, Blackberry has one and Motorola has one. They are all supposed to be released this year. By these products, the advertising gets more targeted because phones are personal. So targeted ads are possible. And that means the value of the ads will grow. The next big wave in advertising is the mobile internet.

On social networks:

MySpace did not monetize as well as we thought. We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks. When you are in social network, it is not likely that you´ll buy a washing machine.

Some good stuff in there. I recommend the full article.

links for 2008-05-29

iPhone Owners Spend More Time on Phone For Things Other Than Voice

“A survey of 50,000 U.S. households conducted by iSuppli Corp. in the fourth quarter of 2007 found that iPhone users spent just 46.5% of their time on the device making calls, compared to 71.7% for the typical cell phone user. The rest of the time, they were reading and sending e-mail, browsing the Web and checking out Google Maps, among other tasks.”

Via BtoBOnline.com

Is there a mass market for location-based services?

Another day. Another thought-provoking post from Tomi Ahonen. This time he’s dissecting the latest “Asia-Pacific wide survey of 16,000 consumers in 29 countries by TNS Global.” Included in his analysis are troubling numbers for companies looking to build location-based services.

There’s a lot of positive information for mobile in the TNS Global survey, but before I talk about the positive stuff, let’s take a look at what Tomi says about the location-based services (LBS):

Bear in mind, that LBS services were launched around the same time as music, gaming and the mobile internet here in Asia; and even more alarmingly, LBS services were launched several years before cameraphones and MMS picture messaging. Yet LBS has found a total traction of 3 percent in this time, when other services get 30%, 40%, 50% even 70% usage levels.

I am serious that I truly do not believe in LBS as a mass market proposition. Don’t bet your company, product, brand or career on LBS, ha-ha..

This is pretty stunning for two reasons. First, the established pattern for mobile is that Asia is a year or two ahead of Europe and America is a year or two behind Europe. So location-based services have been there, done that, and not been adopted. Second, I highly value Tomi’s opinion and his doubts about location-based services even without the numbers would be enough to give me pause.

I’m not going to draw any conclusions now. I need to noodle on this a bit more.

Onto the good news.

Percent No. of People Notes
SMS 88% 1.23B More than the total number of email (or IM Instant Messaging) on the internet worldwide
Games 71% 994M So close to 1B
Camera 61% 854M 98% of those who have a cameraphone, use the camera
MMS 47% 672M Lots of recent discussion about whether or not MMS will finally take off. These numbers are encouraging.
Music 43% 602M Only 150M or so iPods in the world.
Internet 34% 476M This is better than I expected. Lots of room for growth.
TV/Video 20% 280M Approximate population of U.S.

Lots of good news there on what the mobile future might look like for Europe and America down the road. I’m particularly happy with the MMS and Camera numbers as they are two areas I have particular interest in.

Finally, all of this data is from Tomi Ahonen and Alan Moore’s blog. If you’re into mobile and you’re not reading their blog, you’re missing out.

links for 2008-05-28

Slideshow of the Day

My Web Visions presentation has been selected as the “Slideshow of the Day” on Slideshare.net. You can view the presentation here. Or use the embedded version of it below.

As soon as the conference organizers post the audio recording of the presentation, I’ll link to that as well. Some of my slides require explanation.

Thanks to everyone who attended my session and to Slideshare.net for featuring my slides.